Maybe you’ve been there. You needed a fertility doctor and googled the closest one to you and, viola, found yourself sitting across from someone who was just NOT your type. Worse yet, you were paying $300 an hour to talk to Dr. Unempathetic and Distracted and you felt totally misunderstood and wondering if the clinic thought you were just another cookie cutter patient.

Hey, we’ve been there too.

My wife, Deb, and I made every mistake in the book when it came to finding the right doctor for us. In fact, we not only picked the wrong doctor once, but twice, and the second time, our new doctor made an error that sent my wife to the ER, saving her life just in the nick of time. I couldn’t believe I had to remind him that his job was to help us grow our family, not shrink it.

Deb and I, like many of you, entrusted our fertility doctors with our dreams, our hopes, our prayers, and oh yeah, our savings. Yet we knew nothing about them when we walked in the door and the end results were heartbreaking and expensive.

In 2015, we finally decided enough was enough and from our kitchen table in San Francisco, we started to build FertilityIQ. FertilityIQ gives fertility patients the platform to thoroughly and anonymously review their Reproductive Endocrinologist and the entire treatment team, sharing the details about what they loved (or didn’t) as they work(ed) through the goal to grow their family.

In return, hopeful parents read these reviews to help them make a more informed decision before making one of the most expensive and emotionally taxing decisions of their lives.

Today, we have helped over 1 million people in the U.S. and Deb and I are doing everything we can to earn the trust of those depending on us. We refuse to take any advertising dollars, or be lured by the partnerships of clinics, because we don’t want people to question the content objectivity. Yes, it’s that important to us.

We ask reviewers to provide us with a document, if they can, to show that they were indeed patients at the clinic they are reviewing so readers can trust the assessment and feedback.

The fertility community? Well, we have never quite seen a community as educated, knowledgeable, empathetic, motivated, and passionate about helping their own like fertility patients. FertilityIQ is an easy way to give back to the community and share your honest thoughts as you would with a friend over a cup of coffee. Too few of us know we can turn for unbiased insight and the consequences for being uneducated can have a devastating impact.

Going to the wrong doctors for three years didn’t only create heartache and sap the excitement out of marriage, but it cost us an expensive $75,000. The tragic news is we are the norm, not the exception. The average fertility patient will give up on their doctor and be forced to move on to a second, sometimes even a third doctor or clinic. Even worse, the average cost a couple will spend before finding success is $66,000. Yep, that’s more than the average household income for a year. It’s just not right.

So why is it so hard to find the right fertility doctor? For one, there are limited resources, online and off. Second, the decision is highly personal. You may want a warm and fuzzy doctor while your friend wants someone who is factual and to the point. Next, we know time is not on our side, so we have to make snap judgements and split decisions. You need to get in ASAP, your OBGYN gave you a number to the local clinic and you took the doctor who had the next opening. Will it be a good fit for you and your partner? Who knows, but you have an appointment next month.

The point is we settle, despite all that hangs on the line. We did it time and time again and learned the lesson the hard way.

Deb and I built FertilityIQ to reverse this and to give people a voice. We quit our jobs, decided to harness our compassion, and pool our wisdom so that we can effectively be smarter together as a community. Our goal is to help others have healthy and happy families and reach parenthood with our relationships, emotions, and bank accounts still in one piece.

Our goal is not only to gather reviews from fertility patients, but to provide others with as much easy-to-read and simple facts and data, so they can make the best decisions for them and their family. We have an array of courses to give you the insight & tools to make wise choices at every step and sift through mountains of data to give you actionable insight.

The road towards parenthood is lonely and isolating, but it doesn’t have to be intimidating. With the right information at your fingertips, we hope you can make your dreams come true.

Your experience matters! If you have an insight on a fertility doctor or clinic, we’d love to hear from you (Namelessly of course!). You can click here at any time to start an assessment and if you don’t have the chance to finish it right now, we will email you a continuation link so you can pick up where you left off another day.